Save the ta-ta's- GAG ME

I absolutely CRINGE when I see any campaign who uses this saying.

Save the ta-ta's....ARE YOU KIDDING ME??? 

How about save the mother's, sisters, friends, aunts, and on and on.

Who cares about the "ta-ta's" when what we NEED to understand is that breast cancer is KILLING those with or without "ta-ta's."

What are your thoughts on this?